Company launches campaign to “counter” BMJ claims

A public relations company with clients in the pharmaceutical and biotechnology industry has launched a global campaign to “counter” a recent BMJ article on “female sexual dysfunction” that detailed drug company sponsorship of medical meetings where the condition was defined (4 January, p 45).

London based HCC De Facto this week sent email messages to women's health groups in Canada and Australia seeking volunteers to speak to the press and help generate media coverage to counter the journal …